How To Use Branding to Better Your Business

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How To Use Branding to Better Your Business.

Branding is essential to business success and growth, but many people feel uncertainty around the concept. Branding doesn’t have to be some sort of elusive thing, though. It essentially is your business’s values and how they translate across the broad spectrum of business interactions. Consistency across the board causes customers to feel a stronger connection to your company and makes it easier for you to achieve the brand recognition necessary for new customers to want to give your business a chance.

There are many straightforward ways you can develop and promote your business’s brand, and Linuxexperten.com offers some important tips below.

1. Decide Your Business’s Values

To effectively brand, you must have a deep understanding of what your business values and what it means not only to you but your customers, as well. Think hard about what adjectives you feel most strongly represent your business and ask those close to your business to do the same. Examples might be innovative, trustworthy, and high-quality. Look through the terms and see where your strongest points are that you can use to develop your brand.

Once you’ve chosen the words that best describe your business, use them to guide all the decisions that you make. Ask yourself when making choices about design or business strategies, “Does this align with our business’s values?” If it does, you know you are branding correctly. If it doesn’t, do some tweaking to ensure it is accurately representing the business you aspire to run.

2. Choose a Tagline

From your work settling on your business’s values and brand, you should get an idea of what you want your business to embody. A tagline takes that a step further by putting into words a message your customers can associate with your business.

While slogans are phrases associated with certain products and advertising campaigns and should also reflect your business’s values, taglines are a set of words that your company will have for many years. Think of Nike’s “Just do it” or Disney’s “Happiest Place on Earth.” These phrases automatically bring to mind the company they are associated with while projecting the values of the business they represent.

Your tagline should be something simple and memorable. Something with around five words is best so that customers can easily recognize and remember it. Choose something that is clear to anyone who sees it and tells a story about your business that you will still be able to use years from now.

3. Create Visuals

Branding can’t be only words and aspirations, though; it also needs to have visuals that support the messaging. According to some professionals, these visuals should be present all across your business: in the stores, on the website, in advertisements and on social media.

While you can hire a graphic designer to design your visuals, if money is tight, you can also develop them on your own. Using online design apps, you can create your own images that represent your brand using the app’s available templates. For example, you can use a free banner template to create an eye-catching banner that can be used both on your website and your social media accounts. Simply find a style you like and then personalize the template with the text, font and colors that you desire for your business.

Understanding branding and implementing it can be one of the greatest gifts you can give to your business. By doing your research, establishing how you want to be perceived and what you aspire to be, you are taking control of your company's public image and controlling the conversation around your business.

Photo via Unsplash

Article contributed by:

Chelsea Lamb - Businesspop.net

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