Top Ways to Make Your App a Better Experience for Your Customers

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Top ways to make your app a better experience for your customers.

Are you ready to go beyond the web with a mobile app? Great! Customers love having an easy way to interact with their favorite businesses. But you can’t go into the process without having a fundamental understanding of how to make your app an excellent experience for your customers. After all, if it isn’t great from the beginning, chances are, it will get uninstalled.

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Outsource the code and design work to professionals.

It should go without saying that application development is a specialty. But this doesn’t mean that you have to go through a potentially expensive service for your app design and coding. There are plenty of freelance application developers in a variety of price ranges that you can outsource to. A quick search on an online job board will yield dozens of providers, so take your time in checking reviews and comparing rates and portfolios.

If you do not already have a business logo and marketing package, start by working with a marketing professional to establish a brand identity. This way, your app developer can integrate your marketing materials into the software. In addition to having an easy-to-navigate app, your developer can also ensure security by following industry best practices.

Listen to your customers’ feedback.

Listening to your customers is one of the most important things you can do as a business owner. When you’re about to spend tens of thousands of dollars on this type of technology, knowing what your customers want is essential. Customer service software developer Kayako explains that there are many ways to get your customers’ input. Surveys, social media polls, and feedback forms are inexpensive and effective avenues by which to ask for and receive information on what your customers actually want.

Don’t skip important features — but also don’t add unnecessary ones.

Your app is an extension of your business. Its presence should make your customers more comfortable with your organization. This means it should have features that make it easy to communicate and get information on demand. An in-app search feature, social media, and the option to send feedback will make your app more valuable. Make sure, however, that all of your features are responsive and that your app is built for speed. FreeCodeCamp explains that too much data, unoptimized connections, and network latency are issues to take care of from the beginning as they can slow your app down.

Make your app more valuable than your mobile site.

When you’re ready to start marketing via the web, having a mobile site is a great place to begin. However, adding an app makes sense if you plan to offer online gaming or need a highly personalized experience for your users. One of the greatest benefits of a mobile app is that it can be accessed offline, although some features, such as browsing and chat, may require an internet connection.

Update for functionality often.

Just as your website must be continually updated to fix bugs and offer new information, your app should be reviewed and updated as needed. Update at least once each month to ensure your mobile application is current with technology and free of glitches that might degrade the user’s experience. You can also update based on feedback to add or remove features or as part of your rebranding efforts.

Mitigate the risk of a cyber attack.

According to Skylark, 86 percent of apps don’t have security measures in place. Protect your app by securing online transactions, hardening and updating the operating system, investing in antivirus software, and working to identify unknown threats.

No matter how many precautions you take, you may still become a victim of an attack, which is why it’s essential to have a detailed and easy-to-implement recovery plan in place. An effective recovery plan will involve using a single interface to manage your data, implementing infrastructure policies and guidelines, and continuously verifying your plan’s effectiveness.

A mobile application can cost you $20,000 or more. While this might be a hefty price tag, it is a small price to pay for customer loyalty. As consumers today continue to rely more and more on their devices — and the apps downloaded to them — making sure you have an application ready to install is one of the best ways to stay relevant. To achieve success in this area, make sure you go about it with a plan. Hire an app developer, know what your customers want, and add features that make your application stand out from your site.

Photo via Pexels

Article contributed by:

Lance Cody-Valdez - free-lance-now.com

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